A brand can be described as a bundle of associations. A strong brand is well known and clear, with positive connotations.
When working with clients, we often ask them questions about the purpose of their company and why it exists. A purpose-driven brand is based on the company’s mission and its desire to stand for something beyond maximising profits. We see participation in public debate as the ultimate way to build a brand. It leads to increased customer loyalty, increased employee motivation and increased profitability.
We can help you perform a brand analysis, draw up a brand platform and move from strategy to action.