Creating a system of kindness can increase your company’s profitability. Kindness is not a personal quality – it is an active choice of behaviour between colleagues. It is not about weakness, permissiveness or fear of conflict. Kindness is about wishing others well.
Here at Westander, we have worked systematically since 2011 to build an effective and profitable culture of kindness in our workplace. Over the course of the following five years, our revenues have increased by 50 percent, we have set new profitability records and we have achieved all-time high scores in both employee and customer surveys.