More businesses should demonstrate how they contribute to socially, financially and environmentally sustainable development.
We believe that sustainability communication contributes to positive social development. A business that talks about its sustainability work strengthens its brand, inspires others and drives sustainability work forward.
Here are Westander’s 10 tips on sustainability communication.
Some businesses hide their green credentials for fear of criticism. Businesses that instead talk openly about their sustainability work strengthen their brand, inspire others and drive sustainability work forward.
Do not wait until you are completely satisfied and 100 percent sustainable before communicating. If you do, you will never get started. A clear direction and honest ambitions create trust and inspire others.
Formulate what sustainability means to your company and why it is important. You can take guidelines, principles and global targets as your starting point, but link them to the opportunities and challenges faced by your particular business.
Do not confuse sustainability with charity. Sustainability work should start with your core operations, and should characterise everything you do.
Encourage your employees, customers and partners to contribute. Benefit from their involvement to make your company’s sustainability work even better.
Explain how your sustainability work contributes to positive social development. This strengthens internal understanding and makes your operations more relevant to others.
Keep explaining what you do when it comes to sustainability, whether on a small or large scale. Set measurable targets and publicise the results. This shows that you take these issues seriously.
A sustainability report should demonstrate both how sustainable your operations are and which challenges you face. Map out where work remains to be done, and invite questions and opinions.
Always strive to describe your work as simply and comprehensibly as possible. Avoid jargon, technical details and abbreviations.
Openness is the best way to build credibility. Also talk about the less positive aspects of your operations and what you are doing in concrete terms to rectify them.
A business that participates in public debate builds its brand, strengthens its corporate culture, deepens its customer relationships, identifies new business opportunities and becomes more attractive as an employer.
We do not compete on low price, but on high quality and satisfied clients. Over the past ten years, we have won more customer surveys than any other Swedish PR agency.
Are we the right PR partner for you? If not, you should contact another agency. By working with a PR agency, you can strengthen your communication with structure, drive and an external perspective.
