All too often, we lose sight of external factors and believe that we know everything about our target group or that our audience is roughly the same as ourselves.
Target group analysis is a useful tool for companies and organisations that want to get their message across. A greater awareness of the needs and wishes of different target groups can make your communication more effective.
A target group analysis can also be performed to get a benchmark measurement of existing perceptions about a business area, for example, or a brand.